Anita Reher: Going Global
DATE: Saturday, September 8; TIME:10:00AM – 12:30PM; SUMMER 2012
Would your documentary work for international audiences? What subjects have international potential? Is there a way to reach audiences outside of Philadelphia with your story? In this Master Class, we will explore the international markets for documentaries and discuss how you get your work seen around the globe. The topics we will cover include: understanding the market; how the structures differ from the US; what works for global audiences, what opportunities are there; and what you need to do to go global.
For more information, please call 215-222-4201 or register online now.
NSTRUCTOR: Anita Reher is an international film consultant with extensive experience in connecting filmmakers to the documentary community. Anita relocated to Philadelphia in 2011 and her recent projects include: handling International Marketing and Distribution strategy for a feature-length documentary; consulting for the first Chinese documentary association, the Guangzhou Documentary Association; serving on the board of the Philadelphia Independent Film and Video Association; and creating a graduate-level course in Global Film Distribution Networks for Arcadia University.
Anita Reher was co-founder of the European Documentary Network (EDN) in 1996. EDN is an international association of documentary filmmakers, producers, distributors, broadcasters, festivals and other film professionals, which provides services to its members. The association’s headquarters are in Copenhagen, Denmark. www.edn.dk
Anita Reher was EDN's Network Manager from 1996 to 2006. She was responsible for developing the structure of EDN and many of the initiatives that EDN continues to pursue. Anita was one of the founders and organizers of the FORUM in cooperation with the International Documentary Film Festival in Amsterdam. The FORUM is Europe's largest gathering of filmmakers, television commissioning editors and independent documentary producers for the purpose of financing films.
Anita planned, coordinated, and had financial responsibility for over 50 international workshops on pitching, storytelling, distribution, and promotion in collaboration with local partners in the respective countries in which the workshops were held. Many of these workshops lead to the creation of national organizations to serve documentary filmmakers in their countries.
She established workshops to develop documentary filmmakers in Eastern Europe and organized the Southern European Workshop series that EDN has conducted in Greece, Italy, Spain, and Portugal for over 15 years.
In 2007 Anita Reher became EDN’s Head of International Relations where her primary task was consulting with members about how to conduct business and navigate the European world of documentary filmmaking at major European markets. She also nurtured EDN’s outreach to national representatives of the documentary sector in over 30 countries and strengthened EDN’s position as the Pan-European umbrella organization for all documentary professionals.
Anita Reher began her career in the field of documentaries when she joined the MEDIA I project DOCUMENTARY in 1992 shortly after its creation by the European Union. Anita has a degree in languages and a background in marketing.